La Verne Morris is the founder of JuryThink. She has been a senior jury consultant for the past 15 years. With more than 20 years of experience in research design and conducting quantitative and qualitative research, large and small group analysis and thematic strategy,

La Verne is an expert in developing and conducting all phases of jury research including mock trials, focus groups, and juror profiling. She works closely with clients to develop ways to incorporate research findings in trial strategies and tactics. Her extensive knowledge of jury decision-making is more than theoretical; La Verne spends a substantial portion of her consulting practice in the courtroom, working with trial teams on applying the case themes and strategy derived from research.

La Verne is highly sought after for witness communication training. She is regularly called on to prepare CEOs, corporate managers, and witnesses for whom English is not their native language.

Prior to working exclusively as a jury consultant, La Verne worked as a political consultant, conducting political polling, focus groups and public opinion research. In this capacity, she provided research based political strategy to candidates seeking local, state and national offices. She also served as a consultant to numerous social issue campaigns and referenda, political action committees and think tanks.

La Verne earned her Masters of Political Studies in political management from the Graduate School of Political Management, George Washington University in Washington, D.C., where she was named a Sloan Scholar. She received her Artium Baccalaureus in politics from Mount Holyoke College in South Hadley, MA. She lives in Chicago’s Loop area.